As part of the campaign starting in September, the unique Tully heritage will be carried to the German fan communityWilliam Grant & Sons is launching a new advertising campaign in Germany this September and October for its Irish brand Tullamore DEW - it focuses on "the love of home and honest small town values," according to the press release.Here are the campaign motifs and the thoughts behind the campaign, which features the residents of the small Irish town of Tullamore, home of popular Irish whiskey:In its new campaign, Tullamore DEW expresses its unbroken love for its origins and the relaxed, genuine moments with friends.As part of the new campaign, Tullamore DEW celebrates the calm of the small town and puts the people of Tullamore in the spotlight by making them the main protagonists of the four different ad motifs.With this heartfelt homage to the local origins of the global brand Tullamore DEW, Irish whiskey breaks with its established image and relies on the unadulterated proximity to its roots.The honest, unvarnished truth of life of the inhabitants of the small Irish town and that of the employees of the Tullamore DEW distillery is shown unfiltered and with a wink on these ad motifs.This reflects respect for the precious moments in life with friends and in the local community - true to the way of life that Tullamore DEW celebrates.As part of the campaign, which will culminate between mid-September and early October 2022, the unique Tully heritage will be carried to the German fan base through numerous out-of-home activities.Approachable, collaborative and personable – this is how Tullamore DEW fans and those who want to become one can experience Tullamore.The extensive out-of-home activations extend to a total of 33 cities: key cities are Hamburg, Berlin, Cologne, Düsseldorf, Frankfurt, Stuttgart, Munich, but also smaller cities in the core region of northern Germany (including Hanover, Bremen, Lübeck) and the Tullamore DEW growth markets in North Rhine-Westphalia (e.g. Münster, Dortmund, Bochum) and East Germany (Leipzig, Dresden).Activation includes CLP's, TownTalker, Edgar Cards and Proximity OOH in the immediate vicinity of the point of sale (food retail) and point of interest (e.g. in DIY stores and trendy districts) - a varied mixture that should attract a lot of attention in the target group.From the beginning of September to mid-October, Tullamore DEW will also be visible online through extensive banner activations and in the social media area, as well as offline with print ads.In addition to the brand's visibility on the street, various guerrilla actions will ensure special Tullamore DEW moments.Later in the campaign, Tully fans are encouraged to share their real and unadulterated moments of indulgence with Tully on social media – up close and direct, in keeping with the Irish whiskey brand's DNA.The home of the traditional Tullamore DEW brand is in County Offaly, Ireland.The quiet town of Tullamore has just 15,000 inhabitants and yet William Grant & Sons recently invested 120 million euros in a state-of-the-art distillery.“We produce 'Grain to Glass' there – from the grain to the glass.From distillation to bottling, all production steps take place on site - even the barrel construction - an additional work step that only a few traditional houses can afford."Approximately 18.5 million bottles of whiskey are filled in Tullamore per year and currently more than 364,000 casks are stored in the home of the German market leader in Irish whiskey.Numerous new and innovative bottlings are just waiting to complement the classic Tullamore DEW Original and the whiskey liqueur variant Tullamore DEW Honey, which was launched in September 2021.This diversity forms the perfect basis for further growth in the important markets, which also include Germany."In 2023 we will also let the brand and the city of Tullamore shine on TV," promises Kolja Friedel.Tullamore DEW is a real Irish export hit - charismatic, creative, charming and with rough edges.The special character of the Tullamore DEW is particularly noticeable in its exceptionally mild taste.Thanks to the complex manufacturing process - triple distilled, triple cask matured, triple blended - it gets its award-winning and balanced taste profile.Hailing from the heart of Ireland in the small town of Tullamore, Tullamore DEW celebrates local community and life's precious moments with friends.William Grant & Sons Ltd is a multi-award winning independent spirits company which is still in the fifth generation of the family and was founded by William Grant in 1887.The company unites onePortfolio of world-leading brands such as Glenfiddich - the most popular single malt in the world, The Balvenie with its range of selected whiskey specialties and the Grant's brand, the blended Scotch named after the company founder and popular worldwide.The portfolio is rounded off by other specialties such as Hendrick's Gin,Discarded Spirits Co., Tullamore DEW Irish Whiskey, Monkey Shoulder Blended Malt and Drambuie Scotch Whiskey Liqueur.Log in to leave a commentFri21OctAll day Whisk(e)y, Gin and more The whisk(e)y fair in RiedThis year, the new event "WHISK(E)Y GIN AND MORE" will take place for the first time.This weekend, the “No Worry Hall” in Ried im Innkreis will become a pleasure salon andThis year, the new event "WHISK(E)Y GIN AND MORE" will take place for the first time.This weekend, the “No worry hall” in Ried im Innkreis will become a pleasure salon and present the world of whisk(e)y, gin and rum. The WHISKEY, GIN AND MORE event offers the ideal setting for presenting innovations and trends, to taste and sell.Fri21Oct18:00 Whiskey ship on the Achensee Two days on the MS AchenseeThe Scottish "water of life" meets the finest Tyrolean cuisine on Friday from 6 p.m.Experience a 5-course menu with whiskey accompaniment and the talkThe Scottish "water of life" meets the finest Tyrolean cuisine on Friday from 6 p.m.Experience a 5-course menu with whiskey accompaniment and the talk with international experts from the whiskey industry.Cost: 140 euros.On Saturday from 12 p.m. Scottish bagpipe sounds and 350 different whiskeys are available for tasting on board the MS Achensee.Tasting for a fee, entry 20 euros.Sat29OctAll day Whiskey & Tobacco Days 2022 Joie de vivre through cultivated enjoymentIn times of increasing hectic, the Stadthalle Hofheim offers the beautiful spatial basis for a weekend away from the hustle and bustle of everyday life.Fine whiskeys form the focus of the "Whisky Day".In times of increasing hectic, the Stadthalle Hofheim offers the beautiful spatial basis for a weekend away from the hustle and bustle of everyday life.The focus of the “Whisky Day” is on fine whiskeys, mostly from independent bottlers, which are not delivered “off the peg” and are sold by competent specialist staff.Interaction is particularly important to us, the cooperation between specialist dealers and end customers, arousing the interest of whiskey newcomers, in short - the fun of whiskey in a harmonious atmosphere.quinone pl.4 |D-65719 Hofheim am TaunusSa29OctAll day Aquavitae 2022 The spirits fair in NRW for private customers and gastronomyUnfortunately, there will only be 2022 at the largest spirits fair for private customers and gastronomy in NRW, the AQUAVITAE, whiskies, rum, gin, cognac, fruit brandies and many other spirits to discover.Unfortunately, there will only be 2022 at the largest spirits fair for private customers and gastronomy in NRW, the AQUAVITAE, whiskies, rum, gin, cognac, fruit brandies and many other spirits to discover.In 2022 the whiskey fair will take place again in the Stadthalle in Mülheim an der Ruhr.The official advance sale for AQUAVITAE 2022 will start in spring 2022Theodor-Heuss-Platz 1 |45479 Mülheim an der RuhrFri04NovAll day Hall of Angels' Share Whiskey Fair VillingenThe Hall of Angels' Share whiskey fair has been taking place in the Villinger Tonhalle in the Black Forest since 2014.With over 30 exhibitors, the fair is for connoisseurs, the curious and in generalThe Hall of Angels' Share whiskey fair has been taking place in the Villinger Tonhalle in the Black Forest since 2014.With over 30 exhibitors, the fair is for connoisseurs, those who are curious and generally friends of high-quality spirits.There are over 1,000 whiskeys and rums to taste and buy.In addition, whiskey tastings are offered to accompany the fair.In 2022 the fair will take place over three daysSat12NovAll Day Irish Whiskey Weekend The taste of Ireland comes to youThe Irish Whiskey Weekend will take place again this year - distilleries and whiskey bonders from the Emerald Isle will be present in exclusive eventsThe Irish Whiskey Weekend will take place again this year - distilleries and whiskey bonders from the Emerald Isle will present themselves in exclusive online tastings.The owners and master distillers of the distilleries and bonders will personally guide you through the live tastings.More information about this and the ordering options for the individual tasting sets (this time also for whiskey friends from Switzerland!) on the website of the eventFri25NovAll day Bottle Market Bremen The pleasure event in BremenDiscover the great variety of spirits in a cozy atmosphere over three days - around 120 exhibitors are waiting in Hall 7 of MESSE BREMEN and have Whisk(e)y, Gin andDiscover the great variety of spirits in a cozy atmosphere over three days - around 120 exhibitors are waiting in Hall 7 of MESSE BREMEN and will have Whisk(e)y, Gin and R(h)um at the start.Distilleries, importers and independent bottlers are looking forward to exciting discussions and a thirst for (knowledge).Date: Friday to Sunday 25th to 27th November 2022Opening hours: Friday 3 p.m. – 9 p.m., Saturday 11 a.m. – 8 p.m., Sunday 12 noon – 6 p.mPrices: The day ticket costs 18 euros in advance, the two-day ticket 28 euros, the ticket for Sunday is reduced and costs 15 euros.Tickets should be booked in advance, because there is only one emergency ticket office on site and the tickets are three euros more expensiveWhiskyexperts is the leading German-language information source for whiskey and whisky.